Other Articles
December 8, 2023
What to Do About Margin Compression
Margin compression occurs when the cost of producing or delivering a product or service rises more rapidly than the revenue it generates, leading to a decrease in profit margins. No one can control economic externalities, but dealerships can take steps to protect their bottom line.
November 9, 2023
How Car Dealerships Can Utilize Google Vehicle Ads
Google Vehicle Listing Ads (VLAs) are a powerful tool for car dealerships to reach potential customers and boost sales. VLAs allow dealerships to display their inventory directly in Google search results, making it easy for customers to find the cars they're looking for.
November 6, 2023
10 Minutes with Randy Barone - Owning Your Used Car Market with Inventory Management
In this episode Randy shares how you should set a used car goal based on what top dealerships in your market are doing and some key calculations you can use for your dealership like calculating your inventory turn rate and calculating your optimal day supply.
November 2, 2023
A Car Dealer’s Guide to Using TikTok
TikTok can be used by car dealerships to reach new customers and build relationships with existing ones. Below are our tips and recommendations for making TikTok part of your dealership’s digital marketing strategy.
