Buy Now Price

A buy now price is a seller-set fixed price at which a vehicle can be purchased outright without participating in a live auction. It is common on digital wholesale platforms such as ACV Auctions. The buyer agrees to the listed price, and the transaction is completed immediately with no bidding required.

Buy now pricing eliminates the uncertainty of competitive bidding and is especially useful when a dealer needs a specific vehicle quickly, wants to lock in a unit before a competitor bids it up, or when the listed price aligns well with market value. The trade-off is paying a fixed price rather than potentially winning the vehicle for less in a live auction.