Hammer Price

The hammer price is the final bid at which a vehicle is sold at auction. It represents the close of bidding and does not include buyer fees, title fees, or transportation costs added to the final transaction.

Dealers must distinguish between the hammer price and the all-in acquisition cost. Buyer fees, transport, and recon all stack on top. Building a complete cost-to-retail model before bidding is the only way to know whether a vehicle at a given hammer price actually pencils.