A live auction is a real-time competitive bidding event where vehicles are presented one at a time and buyers place bids as each unit comes up for sale. While traditional live auctions took place exclusively at physical facilities with an auctioneer calling bids in person, online live auctions now allow dealers to participate from anywhere. Bidding opens and closes in real time, and the highest bid at the close of the auction wins the vehicle.
Online live auctions have made wholesale buying significantly more accessible. Dealers no longer need to travel to a physical location to compete for inventory. Instead, they can participate in multiple auctions simultaneously, review condition reports and vehicle data before bidding opens, and set maximum bids in advance. The result is a faster, more flexible acquisition process that puts quality inventory within reach regardless of where a dealer is located.