Low Reserve

Low reserve is a badge or designation applied to auction listings where the seller's minimum acceptable price is set at or below the platform's recommended market value. It signals to buyers that the seller is motivated and that the vehicle is likely to sell.

In a competitive wholesale marketplace, knowing which vehicles are likely to sell is just as important as knowing which vehicles to buy. Low reserve indicators help buyers prioritize their time and bidding activity, focusing energy on vehicles where a deal is realistically achievable.