Remarketing

Remarketing refers to the strategies and processes used to resell pre-owned vehicles that have come off lease, been repossessed, or returned from fleet programs. Remarketing channels include physical auctions, online wholesale platforms, direct dealer-to-dealer sales, and manufacturer-certified programs.

With the growth of digital platforms, remarketing has shifted significantly toward online channels. Dealers can now access remarketed inventory from across the country, and sellers can reach a broader pool of buyers.