Wholesale value is the price a vehicle would fetch in a dealer auction transaction, meaning the price one dealership would pay another for a used vehicle rather than what a retail consumer would pay on a car lot. Wholesale value is consistently lower than retail value and reflects current market conditions at the dealer level. It is the price a dealer could expect to receive if they were to sell a vehicle immediately through auction.
The wholesale number represents a dealer's exit price, meaning what they can recover if the vehicle does not sell retail. Wholesale values fluctuate with market conditions, seasonal demand, fuel prices, and interest rates.