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Ford Auction: Brand Value and Models That Move

Ford Motor Co. is one of the oldest American automobile manufacturers. It is also currently the second-largest U.S.-based automaker. Founded by Henry Ford in 1902, constant innovation in both design and technology has been a hallmark of the brand. By paying careful attention to the demands and desires of its customers, Ford has built a strong rapport as a car manufacturer. Simply put, Ford is trusted. Trading for over 115 years, the brand enjoys high visibility and undisputed authenticity.

About Ford Motor Co.

Constant innovation in design & technology

By paying careful attention to the demands and desires of its customers, Ford has built a strong rapport as a car manufacturer. Simply put, Ford is trusted. Trading for over 115 years, the brand enjoys high visibility and undisputed authenticity.Ford caters to a wide variety of customers. It offers everything from luxurious cars (under the Lincoln brand) to the economy, commercial, and even electric vehicles. Yet, every brand has a bread and butter product. For Ford, that’s trucks. Ford’s share of the U.S. truck market rose from 21% in 2018 to 25% in 2021, and the company’s F-Series truck has been the top-selling truck in America for 45 consecutive years.1 Ford’s success in the truck market has helped the brand grow its market share.

It has also allowed Ford to further capitalize on the great demand for trucks and sport utility vehicles. Wholesale truck and SUVs sold in North America rose from 82% in 2018 to 97% in 2021. Ford’s shifting sales have mirrored the broader shift to trucks and SUVs by American households. U.S. truck sales rose from 69% of total vehicle sales in 2018 to 78% in 2021. The growing consumer preference for SUVs over passenger cars is thought to reflect a trend toward vehicles becoming rolling entertainment centers built for comfort. The newest fleet of Ford vehicles spans virtually all price points and needs. From capable trucks like the Ranger and F-150 to the fuel-efficient Fusion, the powerful Mustang, and the spacious Expedition.

Ford at Online Auctions: Most Popular Models

Overall vehicle sales for 2021 were up compared to 2020, but that’s not surprising considering the supply chain problems caused by the COVID-19 pandemic. The semiconductor chip shortage continues to impact not only new vehicle inventory but also the used vehicle market. With inventory low and prices on the rise, dealers are making cautious choices based on what resonates with consumers. So what are Ford’s top performers? Check out our list below.

Ford F-150

Ford F-150

Ford’s F-150 is the best-selling vehicle in America for the 35th year in a row. “It’s not just the best-selling truck; it’s the best-selling overall vehicle of any that are sold in the U.S.” With dozens of available configurations, there is no difficulty finding a Ford F-150 that meets customer needs. Class-leading towing and payload capacities combined with above-average fuel economy make it a top pick for many consumers.

Ford Escape

Ford Escape

The Ford Escape is an expertly appointed compact crossover that fits squarely into this booming segment. Dealerships nationwide saw this model flying off lots in early 2021.

Ford Explorer

Ford Explorer

Initially plagued by production issues, low availability, and competition from a newly redesigned Toyota Highlander, the Ford Explorer did not have the easiest redesign launch in 2019. Yet, despite its rocky beginning, the Explorer enjoys being the #2 US-made SUV in the country.

Ford Escape

Other Ford Models

Capitalizing on diverse consumer needs and price points, Ford offers a variety of popular models including cars, trucks, and SUVs that can be found at online auctions. Check out our list below.

US Ford Cars
  • Ford Mustang
  • Ford GT
  • Ford Fiesta
  • Ford Fusion
  • Ford Focus
  • Ford Taurus
US Ford Trucks
  • Ford Maverick
  • Ford Ranger
  • Ford F-150
  • Ford Super Duty
  • Ford F-150
  • Raptor
US Ford SUVs
  • Ford EcoSport
  • Ford Escape
  • Ford Edge
  • Ford Bronco
  • Ford Bronco Sport
  • Ford Bronco Raptor
  • Ford Explorer
  • Ford Expedition

Find Great Deals on Ford Models Today!

Ford Motor Co. is a popular mainstay with American consumers. With a long and trusted brand history, Ford plays an integral role in the American automotive industry. From its iconic model T to the wild success of its F-Series trucks, Ford is considered by many to be the quintessential American car brand. Consumers continue to clamor for models both new and used. Find out why dealers count on ACV Auctions for Ford auction, register to become a member.

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