As the college football season wraps up, here are recent NIL Car Dealership deals from October to December 2024. This quarter there were a handful of partnerships, but they all shared a few things in common.  Outside of one basketball partnership(with super star JuJu Watkins), the rest of the partnerships were for football. The players that got partnerships all play at large schools in major athletic conferences (i.e. ACC, SEC, Big12).  One other thing to note was all the signings were at teams that had winning records (all the teams with players that signed NIL deals) play for teams that are in the 2024 College Football Playoffs this year. Lets take a look at the partnerships.

Crest Auto Group partners with SMU Quarterback Kevin Jennings

Date:  12/19/24¹
Dealership: Crest Auto Group
Dealership location:  Frisco, TX
Player/Position:  Kevin Jennings/ Quarterback
Sport:  Football 
College:  Southern Methodist University

Crest Auto Group in Frisco, Texas, has signed its first NIL deal with Kevin Jennings, quarterback for the SMU Mustangs. Through this partnership, Jennings will drive luxury vehicles from Crest Cadillac, Crest INFINITI, and Crest Volvo Cars.  Jennings will also participate in social media campaigns and public appearances. Managing partner Mike Brosin said. "We're excited at the opportunity to team up with Kevin Jennings as he is a true leader on and off the field. His impact on the gridiron, as team captain, and his community involvement align perfectly with Crest's values."²

Maserati of Austin partners with Jerrick Gibson running back of The University of Texas at Austin 

Date:  11/26/24¹
Dealership: Maserati of Austin
Dealership location:  Austin, TX
Player/Position: Jerrick Gibson/Running Back
Sport:  Football 
College: The University of Texas at Austin 

Maserati of Austin (a Hi Tech Motorcars dealership), has partnered with Texas freshman running back Jerrick Gibson. Gibson, a four-star recruit ranked No. 7 among running backs in his class. The dealership wrote on Instagram. "Jerrick Gibson making moves on and off the field! Proud to welcome the college football running back to the Maserati family. Power, precision, and performance- on the field or behind the wheel.”⁴

Instagram

San Tan Ford provides Several Football from Arizona State University new Mustang Mach-E cars 

Date: 10/3/24¹
Dealership: San Tan Ford
Dealership location:  Gilbert, AZ
Sport: Football
Players/Position: 

• Chamon Metayer - Tight End 
• Kyson Brown - Running Back
• Myles Rowser - Defensive Back
• Jeff Clark - Defensive Lineman 
• Montana Warren - Defensive Back
• Javan Robinson - Defensive Back
• Kamari Wilson - Defensive Back

College: Arizona State University

San Tan Ford, in Gilbert, AZ provided new Mustang Mach-E vehicles to seven student-athletes through a partnership with the university's official NIL group, Sun Angel Collective. The lease agreement allows the athletes to use the cars during their time at ASU. In return, they will participate in dealership events and social media campaigns. Three additional vehicles will be distributed at a later date as part of this collaboration."It was based on need, and it was also based on citizenship. They are good guys. We are really proud that these young men are going to be part of the San Tan team," Tim Hovik, an ASU alumni, president of San Tan Ford, said⁵.

Instagram

Fletcher Jones Mercedes partners again with basketball star Juju Watkins of University of Southern California

Date: 10/4/24¹
Dealership: Fletcher Jones Mercedes
Dealership location:  Newport Beach, CA
Sport: Basketball 
Players/Position: Juju Watkins - Guard
College: University of Southern California

Fletcher Jones Motorcars in Newport Beach, the Nation's #1 Mercedes-Benz Center in New Car Sales⁵, has partnered for a second year with USC Trojans star guard JuJu Watkins. Last season, she drove a Mercedes EQS, and this year, she upgrades to a Mercedes GLE as part of the partnership⁶.

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Partner with ACV Auctions

NIL partnerships are a great way to get your dealership noticed, but you also will need quality used inventory to turn that attention into sales. Thankfully with ACV you can source quality used inventory from dealerships all over the nation. What's better with ACV you can bid directly from your home or office so you don’t have to waste time at the auctions. Our vehicle condition inspectors conduct complete inspections on vehicles that include OBII readings, engine sound and tire measurements. Get your dealership on ACV Auctions today.

Sources: 

1. "NIL Deal Tracker." Https://Www.On3.Com/Nil/Deals/, 2 Jan. 2025, www.on3.com/nil/deals/. Accessed 2 Jan. 2025.
2. "Crest Auto Group Announces First-Ever NIL Partnership with College Football Star Kevin Jennings." PR Newswire, 18 Dec. 2024, www.prnewswire.com/news-releases/crest-auto-group-announces-first-ever-nil-partnership-with-college-football-star-kevin-jennings-302335499.html. Accessed 2 Jan. 2025.
3. "Maserati of Austin Partners With Texas Longhorn Runningback for Latest NIL Deal." Sports Ilustrated, 27 Nov. 2024, www.si.com/fannation/name-image-likeness/nil-news/maserati-of-austin-partners-with-texas-longhorn-runningback-for-latest-nil-deal. Accessed 2 Jan. 2025.
4. "And You Get a Car! And You Get a Car! NIL Collective Helps 7 ASU Football Players Secure Mach-E Mustangs." Cronkite News, 3 Oct. 2024, cronkitenews.azpbs.org/2024/10/03/asu-football-players-new-cars-nil-collective/. Accessed 2 Jan. 2025.
5. "Fletcher Jones Motorcars." Fletcher Jones Motorcars Linkedin, 5 May 2024, www.linkedin.com/company/fletcher-jones-motorcars. Accessed 2 Jan. 2025.
6. "JuJu Watkins Flexes New Mercedes Whip for Upcoming USC Basketball Season." Sports Illustrated, 3 Oct. 2024, www.si.com/onsi/athlete-lifestyle/news/juju-watkins-flexes-new-mercedes-whip-upcoming-usc-basketball-season. Accessed 2 Jan. 2025.